JHypeLUX was founded with a simple belief: luxury should be accessible, authentic, and meaningful.
What started seven years ago as a university passion project—reselling hyped sneakers across Europe—has evolved into one of Malaysia’s most trusted destinations for luxury resale. Today, JHypeLUX offers a carefully curated selection of sneakers, bags, watches, clothing, and accessories from the world’s most sought-after luxury brands.
From head to toe, every piece tells a story—and every story begins with trust.
JHypeLUX began during university days, when the founder identified a growing demand for authentic luxury items at fairer prices. Starting with hyped sneakers sourced across Europe, the business quickly expanded as trust grew and demand followed.
As the market evolved, so did we. JHypeLUX moved beyond sneakers into full-spectrum luxury, buying and selling pre-owned and brand-new fashion pieces—from everyday icons to rare collectibles.
In the early days, purchases were made personally—sometimes by travelling directly to customers’ homes to acquire unused luxury items. That hands-on approach shaped the foundation of JHypeLUX: reputation first, shortcuts never.
Joshua founded JHypeLUX with a clear mission: to help Malaysians access genuine luxury without overpaying or risking authenticity.
With a strong belief that reputation is everything, Joshua placed authentication at the core of the business from day one. Over the years, he has personally authenticated millions of luxury items, protecting consumers from counterfeits and unethical sellers.
Joshua is also a verified authenticator under CCIC (Certified Commercial Item Certifier)—one of the world’s leading luxury authentication authorities—cementing his credibility and expertise in the industry.
Carmen plays a key role in shaping the brand, operations, and customer experience at JHypeLUX. With a strong eye for detail and deep understanding of luxury retail standards, she ensures every interaction—from sourcing to selling—meets the brand’s expectations of quality, transparency, and professionalism.
Together, Joshua and Carmen lead JHypeLUX with a shared vision: luxury without compromise.